HoopDee Hoops

HoopDee ships within the United States (including Alaska and Hawaii) and does not currently offer international shipping. Orders are processed within 1–3 business days, with processing delays possible during high-volume periods; orders placed on weekends or holidays ship the next business day. Once shipped, standard delivery typically takes 3–7 business days, and estimated delivery windows are not guaranteed. Economy shipping (5–8 business days) is free for orders $50+, while orders under $50 ship for $4.99, and standard shipping (3–4 business days) is $9.99 regardless of order amount. Customers receive an email with tracking once the order ships.

We have a 30-day return policy, which means you have 30 days after receiving your item to request a return. To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.

How does HoopDee determine its expiration times?

HoopDee uses the CDC’s Breast Milk Storage and Preparation and baby formula recommendations.

What should I do with my milk when the app says my milk has expired?

You are the owner of your milk and the decision is yours. HoopDee merely makes suggestions based on CDC guidelines. The app will move milk that has expired based on your input and those guidelines to the Expired page. You will be able to access the expired milk in the app and still see its details if you wish to manually track it.

Does the app track my frozen supply?

Yes! Currently, the app is set to send you notifications as frozen milk approaches six months. After six months, the app will indicate that your frozen milk has expired. While the CDC states breast milk can be stored for up to 12 months, breast milk begins to lose nutritional value after six. Very soon, the HoopDee app will allow users to choose how long they want to keep their milk in the freezer (anywhere from 6 to 12 months) and freezer expiration times will calculate accordingly.

Can I invite other caregivers to my account to help me manage my inventory

Yes! Open the app, click on your initials in the upper right corner. Then click Families. From there you can invite anyone from your phone’s contacts.

How does the Supply Calculator work and what are the Manual and Auto-populate Counting Methods?

The supply is based on how much of your inventory your child (or children) consumes each day and your current inventory. To accurately calculate your supply, enter your bag or bottle’s volume of food for every entry. The Manual Counting Method is based on the amount you specify as Baby’s Daily Consumption and your current inventory. The Auto-populate Counting Method is for users that always enter their child’s feedings in the app. To enter feedings in the app, tap on the bottle in the app, tap “Use,” select the feeding status, then tap “Finish Feeding” when the feeding is complete and enter the “Volume remaining” per the app’s prompt, and tap “Save”. With Auto-populate, the supply is based on how much your baby has consumed daily for the past 7 days (per what was originally in each bottle and how much was left post-feedings) and your current inventory. If you have not continuously entered feedings for the last 7 days, switch to the Manual Counting Method to avoid inaccuracies. Once you have 7 days of feedings in the app, you can switch back to Auto-populate. These calculations are estimates. The calculations should NOT replace professional medical advice. Always consult your child’s doctor or a qualified healthcare provider if you have questions about a medical

How should I enter my bottles if I mix breast milk with baby formula?

Since baby formula has shorter and more limited storage timeframes, we recommend entering your bottles as “baby formula” if you mix breast milk with baby formula.

When Roxie Alsruhe’s son was just three days old, her son’s pediatric provider delivered some alarming news: he'd lost over 20% of his body weight. Sleep-deprived and slightly panicked, Roxie set a new mission: never waste a drop of breast milk to help her son gain weight, keep him hydrated, and to provide him with all the nutrition he needed. Easier said than done, of course. During this journey, she learned about the pain points nearly every new parent deals with.

Better Organization, Safer Milk, Happier Babies

Keeping track of all the breast milk storage guidelines was already a maze, but trying to recalculate expiration dates every time a bottle moved—or if the baby had taken a sip—was nearly impossible. And, as someone who often left full bottles on nightstands or in diaper bags, Roxie realized there had to be a better way. After many searches for a solution that could handle all the complexities of breast milk storage, there was nothing that did it all. So, she came up with the system that does the thinking, remembering, reminding, and managing of your milk supply for you.